Retail
Monitor the footfall to adapt your offer, staff or promotion
Smart Flows supports retail business leaders who are unaware of how customers use their retail facilities & services in understanding their behaviours in order to improve operations efficiency, increase revenues & raise customer satisfaction.
Manage traffic flows
Avoid endless queues that tend to discourage customers from finalizing their purchases.
Smart Flows solution helps you monitor customer flow and reduce dwell time at check out, click&collect, or in fitting rooms.
Adjust sales force
Use Smart Flows to know how many people visit the store hour per hour in order to determine the peak time and the slack periods.
Based on these insights, adjust the sales force and optimize staff roasters.
Measure the effectiveness of
window displays
Assess if the window display grabs the attention of passers-by and gives them the impulse to enter the store.
Match the sales transactions with customer flow data.
From stopping by the window display, walking in the store’s aisle and finally converting to sales, follow the customer journey and determine their conversion funnel.
Analyse your product display strategy
Get information on visitors’ preferences: access the average dwell time of every visitor in each zone of the store.
Discover how the visitors moved through the store’s key areas and where they spent most of their time.
Improve merchandising strategy by presenting a certain product at the proper period, in the best location possible. Measure the effectiveness of your actions and make the best product display adjustments according to these insights.