Malls
Build shoppers' insights and attract best-in-class tenants while improving your business
Smart Flows supports mall business leaders who are unaware of how customers use the mall facilities & services in understanding their behaviours in order to improve operations efficiency, increase revenues & raise customer satisfaction.
Maximize rents
Use traffic insights to adjust rental income and maximize asset value.
Compare retailers’ performance.
Share these valuable insights with tenants to strengthen existing partnerships and build new ones based on shopper needs and expectations.
Identify the winning tenant-category mix
Track which shops guests visited most to know which brands are driving the most traffic.
Analyze customers’ flow to determine the conversion funnel.
Check the traffic in an area, the shopfront traffic and the traffic in-store and compare them with the actual number of transactions within the store.
Evaluate the ROI of marketing activities
Measure the success of marketing activities and their impact on traffic and sales in a targeted area of the mall.
The data delivered by Smart Flows helps you design a customer experience strategy in order to drive customer flows towards specific areas of the mall.
Make the best use of flexible space
Monitor the flow around pop-up stores to understand customers preferences and plan for future partnership accordingly.